Free Sample Sales Letter: Example of How to Write a Persuasive enterprise Marketing Letter

Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to delineate the mechanics of the letter

Author: Alan Sharpe

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Target audience: normal managers of auto dealerships

Free Sample Sales Letter: Example of How to Write a Persuasive enterprise Marketing Letter

Mailer: Sharpe AutoCards [a fictional firm for the purposes of this sample letter]

Purpose: generate appointments for salespeople

[Mailing Envelope]

[Is 5 x 9 inches in size and has a window, straight through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership.]

[Letter]

[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2007

Brad Carling, normal Manager

Tri-City Chev-Olds

123 Any Street

Anytown Oh 12345-9163

[Right here, beneath the prospect's name, is affixed to the letter a sample auto gift card, personalized with the prospect's name, and this headline: As you can see, this card has success written all over it.]

Dear Mr. Carling:

Go ahead, pull this wonderful itsybitsy card off the paper.

It's made of plastic. It costs you to buy. But it's worth the price of a new car, sold off your lot.
This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.

Hold it in you hand for a minute, and think of your competition. Reconsider your income goals for the next quarter. Do you need to increase your new and used car sales? Boost your parts & assistance department revenue? Multiply your accessories department revenue? support customers after their warranty runs out?

This card will help. Big time. It's a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card agenda that generates income for your dealership. But first, how it works.

Take a look at the front of your card. As you can see, you customize the card to match your dealership's brand image and visual identity. Now turn it over. See that magnetic stripe over the back? It market information about the card's dollar value and each transaction.

You hand cards like this to everyone whose firm you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.

You conduct the agenda using a easy card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the theory and operating it for one year is less than per car sold that year.

That's what the card does. Here's what it does for you.

Please read the brochure I've enclosed for the compelling specifics. You use the Sharpe AutoCards card to:

1. Close more sales by beating competitors' discounts

2. Boost your assistance department income and repeat business

3. Multiply your accessories department revenue

4. support customers for years after the sale

5. Attract possible customers and increase traffic in your showroom

6. increase referral business

7. increase income on the back end

8. Promote brand awareness of your dealership

The Sharpe AutoCards theory is up to five times less high-priced than competitive offerings. Plus, you pay no transaction fees and you don't have to buy any each year maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.

Use your card today to receive free coffee and donuts for four.

The gift card you are retention in your hand has been pre-loaded with worth of coffee and donuts. Get a first-hand demonstration of how the card works by animated me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I'll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you'll use one day, this one can only be redeemed at the place of firm on the card, which is to say, Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let's set up an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe AutoCards

Free Sample Sales Letter: Example of How to Write a Persuasive enterprise Marketing Letter

Screen Printing Business-How To Start A Small Home business Printing T-Shirts

Have you belief about starting a screen printing business? It costs almost nothing to start a t-shirt printing firm at home. I read about one guy who started a screen printing firm with almost nothing. He made the frames with used lumber, and used fabric from an old wedding dress for the screens. He printed and sold signs. He also printed magnets (like what you see on car doors advertising a company), shirts, and baseball caps. He undoubtedly designed and built his own 4 color screen printing press. I bought the plans for his 4 color screen printing press on eBay. The plans were hard to follow, but I managed to build my own modified version of his press.

At one point I seriously looked at starting my own screen printing business. I ultimately decided that there were other things I would rather do. So I mainly screen print t-shirts for fun. But it wouldn't be that hard, or costly to get into the screen printing business. It would cost under 0 to buy the stuff to screen print t-shirts. The absolute minimum stuff you would need would be a frame, photo emulsion, a cheap light, ink, a squeegee, masking tape, and t-shirts. For an additional one hundred, you could buy a single shirt screen printing press. Or if you want to build your own press.

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And you can upgrade your tool as your firm grows. Screen printing a t-shirt only uses pennies worth of ink for each shirt. You can get blank shirts on sale at Michaels for -4 each. Or you can buy them in quantity for less. You can buy box lots of t-shirts on eBay. You can run a screen printing firm out of your garage, or the basement of your home. If you run a small shop, you will probably be okay. If you start to get bigger, then you might need to check with your local government on zoning laws.
What I have seen many habitancy do is develop and print shirts, and then sell them on eBay. If that is what you are curious in doing, look on eBay and find what kind of shirts habitancy are buying. Are they buying dog shirts, cat shirts, karate shirts, etc. Find which shirts are selling. develop your own former artwork, print a few shirts, and try listing them on eBay. So you might spend a few bucks per shirt, it only costs pennies to print them, and then you might be able to sell them on eBay for - on eBay.

Screen Printing Business-How To Start A Small Home business Printing T-Shirts

Some other screen printing firm opportunities would be local rock bands, baseball teams, house reunions, etc. If you know man who needs t-shirts, offer your services and make a small profit. It is important that you do a good ability job. After you have done some jobs, you will likely get referred firm by word of mouth. You can always get some firm cards printed up, and post them on bulletin boards in your area advertising custom printed t-shirts.

Screen Printing Business-How To Start A Small Home business Printing T-Shirts